Invitation Anatomy |
Seating cards may be used to identify the proper spaces each guest should
be seated at. These cards may be made for both the ceremony/formal event
and reception. For weddings, ceremony cards are also known as? ew cards?
whereas reception cards are considered? lace cards? There are many variations
of seating cards. Some seating cards are simply number cards, while others
may only discern? ride? side?and? room? side? or main auditorium, balcony
level (for annual meetings), etc. Some seating cards can even state each
guest? full name. Seating cards are usually small in size and may be folded
horizontally. They usually match the invitation style exactly or coordinate
with the theme and colours of the event or company logo (for corporate events).
There are countless style options and variations available. |
Thank You Cards |
With respect to weddings, it is not only proper etiquette, but an expectation
that the newlywed couple sends out Thank You cards. Your guests?wedding
or shower gifts should be acknowledged in this form (even in addition to
other personalized expressions of gratitude). Thank You cards have evolved
over the years. The traditional card used to be a small book-fold card no
bigger than 3? 5?containing a small handwritten expression of gratitude
on one side, and a wallet-size wedding picture on the other side. Some modern
alternatives include: Postcards that features a collage of wedding pictures
on one side and a gratitude expression on the reverse; Cards that emulate
the style and format of the invitation but contain the gratitude expression
instead (picture may or may not be included); or the utilization of digital
picture printing or even electronic Thank You cards.
Note: Electronic Thank You cards should always follow in conjunction
with printed cards.
Nowadays, less couples are opting for the inclusion of photographs in
their Thank You cards. Since the trend is towards smaller more intimate
weddings, supplying photographs has become a permissible omission. Companies
may also wish to send out? cknowledgement cards?to express appreciation
to their guests for attending their event. I have seen the use of Acknowledgement
cards/Thank You cards for smaller, more elite VIP events where guest lists
may include diplomats, industry leaders, top company executives, politicians,
and other dignitaries. Besides being a great reminder and advertising
opportunity, it? also proper etiquette. Oftentimes, an appropriate gift
accompanies the Acknowledgement/Thank You cards. |
Residence Cards (or Change of Address Cards) |
For the post-wedding couple: Residence cards (also called? t Home Cards?
are an elegant way to communicate your new home or residence together to
all your friends and family. These are small cards that may be sent with
invitations or shortly after the wedding. They should include your names,
your new home or residence address, phone number, and move-in date. For
companies: Change of Address cards are critical to companies planning a
major location change. Change of Address cards can stylishly inform your
key business partners and clients of your new location. Address Cards have
a better chance of getting noticed and acknowledged over common email, faxes,
etc. They can easily save a lot of aggravation, time, and money - not to
mention added exposure to clients and potential clients. |
Website Cards |
First, a bit of background: Many companies offer? ree web space?on the
internet where you can design a website using some generic templates. Some
companies are wedding-themed and offer couples an easy and? ow-tech?way
of constructing a? edding website. ?The advantages of a? ed site?are numerous.
You can personalize a space on the internet that is accessible by anyone
in the world. You can update it with pictures, wedding details, gift registry
information, quotations, letters, stories, and even solicit creative contributions
from family and friends. Website cards are physical cards that can be included
with your invitations directing your guests to your? ed site? Essentially
the cards contain your names, and your
email address(es). For companies: By now, most companies have websites (those
that don? will surely get one to stay competitive). However, when companies
first launch websites, a lot of money often gets thrown towards creative
ways to market the website to the desired audience. Website cards? created
much like miniature Announcement cards could be elegant and stylish and
like Change of Address cards, they would get noticed. Nowadays, since most
companies have a website and plaster it everywhere all over their letterheads,
promotional items, and literatures, website cards have a role as a revived
nostalgic marketing tool from the past. |
Electronic Cards |
Theoretically, any of these components? including invitations? can be
created and sent electronically. While the possibility of exploring electronic
alternatives to physical cards is a tempting one, it is not recommended.
The dreams of a? aperless society?remain just that. What I mean is that
nothing appropriately replaces stationery and physical invitations. Also,
the proliferation of spam, unsolicited emails, virus email attachments,
ad-ware, and spy-ware poses problems for the future of Electronic cards:
1) Filtering software may inadvertently delete an electronic card attachment
or notice before its received, 2) Email is still not accepted as a? ormal?alternative
to traditional invitations, 3) Given the? yber-battle?with spammers, email
invitations suffer credibility and image problems, 4) Email screams frugality
which undermines the nature of formal invitations. Weddings are still considered
formal and traditional events. Even if every one of your guests is an active
user of the internet, electronic cards and greetings (if sent) should always
be sent in conjunction with traditional invitations. Acceptance of electronic
cards as substitutes for invitations or invitation components is not yet
a reality and will likely remain so for the foreseeable future. |
Registry Cards |
Not just for weddings anymore? gift registries can be made for baby showers,
graduations, retirements, anniversaries, house-warming parties, etc. Many
retail companies accustomed to registries print and offer their own special?
egistry cards?that displays their logo. A registry card announces an active
registry with a retailer.
NOTE OF INTEREST: There is still some controversy over whether information
regarding gift registries is better communicated through word-of-mouth
rather than through invitations. At present, gift registry cards are quite
normal and ubiquitous in the wedding invitation world. Ultimately, it
is a personal choice to make.
Again, the list could truly fill several more pages easily. New components
are being created all the time to fill the need to communicate specific
messages through an invitation method. Also, other factors such as religious
and cultural traditions may be incorporated into these or additional component
of your invitation. Remember, part of the uniqueness of custom invitations
is the personalized elements that make your invitation? uniquely yours!Laura
Paladino's work has been featured locally and nationally across print
and television. Her public and commercial clients range from brides to
wedding and event planners to celebrities in Canada and the United States.
For additional articles and resources, information on Laura Paladino,
her invitation design collections, or her select bridal boutique products
and studio services
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- Announcement-This card announces the marriage to those not invited to
attend the ceremony or following a civil ceremony. It is usually printed
using the same design, color and lettering you select for your invitations.
Announcements are normally mailed immediately after the wedding, or upon
the couple's return from the honeymoon.
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- At Home Cards-A formal and traditional way for newly weds to inform guests
and relatives of their new address as a married couple.
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- Blind Embossed-A raised design that is pressed into the paper without
foil or ink.
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- Bright White-A crisp, pure white for that pristine, wedding-white look.
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- Copy-The wording you have chosen for your invitations and enclosure cards
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- Corner Copy-A footnote on the lower right or left hand corner of the invitation,
where you can put information about the reception, alternate ceremony, information,
etc. Not all invitations can be printed with a corner copy, so make ask
before ordering.
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- Debossed- A similar process where the image is pressed into the paper
as opposed to be raised.
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- Deckle Edge-An uneven, feathery edge on a piece of paper. This edge
is most commonly found on parchment invitations; however, other papers may
also have deckle edges.
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- Die Cut- The process of using sharp metal rules to cut shapes and designs
into paper. Includes cutout shapes and sculpted edges.
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- Direction Card-A card enclosed with your invitation that gives directions
to the wedding and/or reception. A must-have for out of town weddings or
if you expect a lot of out of town guests.
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- Ecru-Coordinates with an ivory color scheme.
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- Embossed-A process of creating a raised, bas relief image on paper,
or other substrates. It is accomplished by pressing the paper against a
three-dimensional die, creating the raised image.
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- Foil Stamp-The process of fusing foil to paper. It is accomplished by
pressing a thin layer of foil between the paper and a heated die. The image
on the die effectively cuts and heats the foil, binding it permanently to
the paper. Also known as “stamping” or “hot-stamping”.
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- Front Panel Copy-A term we use to indicate that the invitation you have
chosen has a place on the front for the bride and groom's names and or a
verse.
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- Hard Copy-Your wording printed in the font style and size as it will appear
on your invitation and accessory cards. Printed in black ink on plain paper,
a hard copy can be mailed or faxed.
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- Informal Note-A note card that features the bride’s name, the bride's
monogram or the names of the newly married couple on the front. It is blank
inside for your personal handwritten message. It can be used as a thank
you note or for short correspondence.
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- Lined Envelope-A colored lining on the invitation inner envelope.
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- Middle Panel Copy-It is a term we use to indicate that the invitation
you have chosen has a place on the middle panel for the bride and groom's
names and or a verse.
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Panel Card-A simple unfolded one sided card. Panel cards are simpler
than panel folders but can be presented in various beautiful ways listed
below. Also, panel cards can be more economical as you can make 2 cards
per sheet of paper.
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- Paragraph form-An invitation wording style with indented paragraphs
and even margins. It is not typically used on invitations with a border.
This format is considered less formal.
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- Place Card-A small card set at a table place setting designating seating
for the reception.
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- Proof-A sample of what your print order will look like, before it is printed.
It allows you to "proofread" the printer's work before it goes
to press. Traditionally, this has been accomplished by providing a "hard-copy."
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- Reception Card-Enclosed with the invitation, it notifies guests of the
time and place of your reception.
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- Respond Card-The respond card is filled out by the guest and returned
so that you will have an accurate count of how many will be attending the
ceremony and reception.
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- Respond Envelope Copy-Respond envelope copy is the name and address you
want printed on your respond envelopes.
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- Return Address on Back Flap of Envelope-Your return address printed on
the back flap of the outer invitation envelope.
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- Save the Date Card-A card sent out 12-8 months before your wedding,
letting guests know of your upcoming event. If you plan to have your wedding
close to a holiday, or at a destination site, Save The Date Cards will be
a courtesy to your guests. This will give them plenty of time to make work
and travel arrangements.
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- Soft White-A rich, creamy vanilla-colored paper that has the look of timeless
elegance.
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- Thank You Card-A thank you note is handwritten and should mention the
gift that was given. This will let them know your appreciation of their
thoughtful gift.
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- Thermography-The process of creating raised lettering by applying a powder
to the freshly laid ink and fusing it to the paper through the application
of heat.
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Tri-Fold-An invitation that has three folds.
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- Vellum-A finish applied to paper in the paper making process. It is
a toothy finish, applied to increase the absorption rate of ink. It is generally
available in higher quality papers. It has nothing to do with a paper's
weight, color or opacity.
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